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Guy Cooper
Owner   Cooper Investment and Consulting

Guy Cooper is the owner of Cooper Investment and Consulting, a boutique consulting service dedicated to the business and investment aspects of Crop Protection in Agriculture. He has worked in Europe, NAFTA, Latin America, China, Africa and APAC in a variety of business fields including bio-pesticides, seed coating and traditional crop protection chemicals, has rich experience in commercializing a large array of products ranging from premium branded to commodities.

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  • Agricultural input market - Mega consolidation 2.0, Business not as usual   2016-02-25

    The agricultural input market is currently witnessing its second major consolidation wave in two decades. These massive tsunami waves affect not only the size of the leading players but also the way they do business. The previous wave created three clear giants: 2 in crop protection (Syngenta and Bayer) and one in seeds (Monsanto). The current wave is changing things again by creating new giants (DuPont+Dow, Chem-China) and new modes of operation.

    The agricultural input market is currently witnessing its second major consolidation wave in two decades. These massive tsunami waves affect not only the size of the leading players but also the way they do business. The previous wave created three clear giants: 2 in crop protection (Syngenta and Bayer) and one in seeds (Monsanto). The current wave is changing things again by creating new giants (DuPont+Dow, Chem-China) and new modes of operation.

  • Channel Access – Who Chooses Whom?   2015-08-24

    Access to the right Channel partner is critical for success. New comers struggle most in finding the right fit, and often waste a lot of precious energy in the process. In this article, the author Mr. Guy Cooper will try to provide some insight into the channel selection process and help aspiring innovators improve their chances of success. Generic Companies may not need to go through the full process but must remember that being first to market is critical from a market share point of view (and is innovative in its own right).

    Access to the right Channel partner is critical for success. New comers struggle most in finding the right fit, and often waste a lot of precious energy in the process. In this article, the author Mr. Guy Cooper will try to provide some insight into the channel selection process and help aspiring innovators improve their chances of success. Generic Companies may not need to go through the full process but must remember that being first to market is critical from a market share point of view (and is innovative in its own right).

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