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Venky Ramachandran
Lead Product Manager   iConcept Software Services

Venky Ramachandran works as a Lead Product Manager with iConcept Software Services, a leading Agritech Vertical SaaS firm, based out Hyderabad, India.

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  • Two brief lessons for agri-input retailing from Amazon Prime   2018-11-06

    Let me start with a trivia question. Can you guess the original name proposed by the founding team which built Amazon Prime ?

    Let me start with a trivia question. Can you guess the original name proposed by the founding team which built Amazon Prime ?

  • The Politics of Channel Management   2018-09-26

    Many years ago, there used to be a notorious gang of clothing store thieves in the United States. Their modus operandi was simple, but elegant. They used a long stick to remove large numbers of clothes from racks at once, thereby robbing the stores very quickly.

    Many years ago, there used to be a notorious gang of clothing store thieves in the United States. Their modus operandi was simple, but elegant. They used a long stick to remove large numbers of clothes from racks at once, thereby robbing the stores very quickly.

  • Finding the Promised Agtech Neverland   2018-09-12

    When Vani Kola, Managing Director, Kalaari Capital, and the host of the recently concluded one-day conference in Bangalore, titled "The Promise of Agritech: Food for 1.32 billion and beyond.” welcomed me and the guests, a motley bunch of Agripreneurs, Agri-investors, Agritech professionals and Agri-startup hopefuls,

    When Vani Kola, Managing Director, Kalaari Capital, and the host of the recently concluded one-day conference in Bangalore, titled "The Promise of Agritech: Food for 1.32 billion and beyond.” welcomed me and the guests, a motley bunch of Agripreneurs, Agri-investors, Agritech professionals and Agri-startup hopefuls,

  • Should agri-input manufacturers outsource e-commerce to startups?   2018-08-28

    Now, when we work with this question, depending on where the stress is placed, it contains many questions - all of which are real questions - asked again and again when you think deeply about bringing digital transformation to agriculture. Here are few possible versions:

    Now, when we work with this question, depending on where the stress is placed, it contains many questions - all of which are real questions - asked again and again when you think deeply about bringing digital transformation to agriculture. Here are few possible versions:

  • Big Ag Vs Small Ag: Who wins?   2018-08-21

    On one end, Big Ag is becoming huge. Really huge. Here is the icing on the Big Ag cake, when UPL bought Arysta for $4.2 Bn cash deal, earning itself a spot in the Top 5 Agrochemicals by combined revenue. By the time dust settled in, Excel Crop Care Board approved its merger with Japan’s Sumitomo Corp, with the combined entity valued at 9000 crores.

    On one end, Big Ag is becoming huge. Really huge. Here is the icing on the Big Ag cake, when UPL bought Arysta for $4.2 Bn cash deal, earning itself a spot in the Top 5 Agrochemicals by combined revenue. By the time dust settled in, Excel Crop Care Board approved its merger with Japan’s Sumitomo Corp, with the combined entity valued at 9000 crores.

  • Defining the Agritech Platform Stack   2018-07-25

    Many moons ago, the legendary investor Paul Graham fired off a tweet, setting off a storm in the tea cup of Entrepreneurs with wet dreams about Tech and Platforms.

    Many moons ago, the legendary investor Paul Graham fired off a tweet, setting off a storm in the tea cup of Entrepreneurs with wet dreams about Tech and Platforms.

  • 3 Things Agri-Input Retailers want from AgTech   2018-06-14

    Having spent my share of sanchita karma (or read as Skin in the game) in the world of Consulting, Ethnographic research and Phenomenology, I've always been wary of asking someone directly what they want.

    Having spent my share of sanchita karma (or read as Skin in the game) in the world of Consulting, Ethnographic research and Phenomenology, I've always been wary of asking someone directly what they want.

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