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Renato Seraphim
CEO   Agro100

Renato Seraphim is an agronomist who graduated from Unesp Jaboticabal (SP). He completed a postgraduate degree in Marketing from FGV and has several specialist degrees in agribusiness from PENSA - USP, FDC, INSEAD and Purdue University. With 25 years of experience in agribusiness, through working for leading companies in the crop protection industry and plant biotechnology where he performed various functions, such as R&D, technical support, sales and marketing, along with activities related to Brazil and Latin America. In recent years, he helped to develop Brazil’s distribution system and introduced his company's strategy to the Brazilian market, with the aim of restructuring and achieving market leadership in the region. In 2016, Seraphim took on a new challenge, when he became President of Albaugh Brazil, where he proposed mergers, drafted appropriate strategies and made Albaugh a leading crop protection company in Brazil. From April 2019, Renato accepted a new offer from the private equity firm, Aqua Capital, and is leading the distribution operations of Agro inputs in the south of Brasil, through Agro100 with over 40 stores and Agroferrari with eight stores, along with over 200 agronomists providing services and technical assistance to growers. Seraphim is part of the Board Member Council of FEARP-USP.

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  • What am I learning from this crisis ...?  

    2020-03-31

    Knowing that the situation we are facing is one of the most serious that I have gone through in my entire professional life and despite having gone through several other crises, I believe that none of us have experienced such an experience, and this will create major disturbances in itself, and regardless of the severity of the virus spreading, we need to share some actions.

    Knowing that the situation we are facing is one of the most serious that I have gone through in my entire professional life and despite having gone through several other crises, I believe that none of us have experienced such an experience, and this will create major disturbances in itself, and regardless of the severity of the virus spreading, we need to share some actions.

  • Brazil: Agro100 inaugurates its Technology Center in Londrina and reinforces  

    2020-01-16

    In the last years agricultural productivity in Brazil has grown dramatically, thanks to new technologies and the constant pursuit of innovations, this increase in technology has brought great challenges such as the increase of pests and diseases, the introduction of varieties with shorter cycles to hold 2 to 3 crops per year, weed resistance, new pests and diseases. All this increased productivity has also led to a incredible increase in costs. Studies show that while productivity in recent years has grown by 30%, the cost of production has increased by 170%.

    In the last years agricultural productivity in Brazil has grown dramatically, thanks to new technologies and the constant pursuit of innovations, this increase in technology has brought great challenges such as the increase of pests and diseases, the introduction of varieties with shorter cycles to hold 2 to 3 crops per year, weed resistance, new pests and diseases. All this increased productivity has also led to a incredible increase in costs. Studies show that while productivity in recent years has grown by 30%, the cost of production has increased by 170%.

  • How Brazilian government’s agility in approving crop protection products can increase profits for farmers  

    2019-10-14

    In the last 18 years, the total production cost of soybean in Brazil increased by 178% while productivity grew by 28%. Taking the cost of pesticides into account, this total production cost is even higher, reaching 234% in 18 years.

    In the last 18 years, the total production cost of soybean in Brazil increased by 178% while productivity grew by 28%. Taking the cost of pesticides into account, this total production cost is even higher, reaching 234% in 18 years.

  • Agro100 prepares for future and builds bridges for new generation farmers in Brazil  

    2019-08-08

    Agrolideres is one of the main programs that Agro100 offers its customers, and in my opinion, is a unique program that connects Agro100 with generations of new farmers. Since Agro100 has set its focus on the new generation in the field, it is confident of connecting with the future of agribusiness. Replacing a generation of successful farmers that made Brazil one of the main players in the agribusiness sector is the main challenge for the new generation.

    Agrolideres is one of the main programs that Agro100 offers its customers, and in my opinion, is a unique program that connects Agro100 with generations of new farmers. Since Agro100 has set its focus on the new generation in the field, it is confident of connecting with the future of agribusiness. Replacing a generation of successful farmers that made Brazil one of the main players in the agribusiness sector is the main challenge for the new generation.

  • Transformation of Brazil’s distribution system: One eye on the future  

    2019-07-18

    Brazil has four agricultural regions with various distribution accesses. Some 44% of agriculture input sales in Brazil comes from distributors, 28% from cooperatives, 27% from direct sales and pools, and 1% through trading.

    Brazil has four agricultural regions with various distribution accesses. Some 44% of agriculture input sales in Brazil comes from distributors, 28% from cooperatives, 27% from direct sales and pools, and 1% through trading.

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