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Renato Seraphim
CEO   Agro100

Renato Seraphim is an agronomist who graduated from Unesp Jaboticabal (SP). He completed a postgraduate degree in Marketing from FGV and has several specialist degrees in agribusiness from PENSA - USP, FDC, INSEAD and Purdue University. With 25 years of experience in agribusiness, through working for leading companies in the crop protection industry and plant biotechnology where he performed various functions, such as R&D, technical support, sales and marketing, along with activities related to Brazil and Latin America. In recent years, he helped to develop Brazil’s distribution system and introduced his company's strategy to the Brazilian market, with the aim of restructuring and achieving market leadership in the region. In 2016, Seraphim took on a new challenge, when he became President of Albaugh Brazil, where he proposed mergers, drafted appropriate strategies and made Albaugh a leading crop protection company in Brazil. From April 2019, Renato accepted a new offer from the private equity firm, Aqua Capital, and is leading the distribution operations of Agro inputs in the south of Brasil, through Agro100 with over 40 stores and Agroferrari with eight stores, along with over 200 agronomists providing services and technical assistance to growers. Seraphim is part of the Board Member Council of FEARP-USP.

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  • Agro100 prepares for future and builds bridges for new generation farmers in Brazil   2019-08-08

    Agrolideres is one of the main programs that Agro100 offers its customers, and in my opinion, is a unique program that connects Agro100 with generations of new farmers. Since Agro100 has set its focus on the new generation in the field, it is confident of connecting with the future of agribusiness. Replacing a generation of successful farmers that made Brazil one of the main players in the agribusiness sector is the main challenge for the new generation.

    Agrolideres is one of the main programs that Agro100 offers its customers, and in my opinion, is a unique program that connects Agro100 with generations of new farmers. Since Agro100 has set its focus on the new generation in the field, it is confident of connecting with the future of agribusiness. Replacing a generation of successful farmers that made Brazil one of the main players in the agribusiness sector is the main challenge for the new generation.

  • Transformation of Brazil’s distribution system: One eye on the future   2019-07-18

    Brazil has four agricultural regions with various distribution accesses. Some 44% of agriculture input sales in Brazil comes from distributors, 28% from cooperatives, 27% from direct sales and pools, and 1% through trading.

    Brazil has four agricultural regions with various distribution accesses. Some 44% of agriculture input sales in Brazil comes from distributors, 28% from cooperatives, 27% from direct sales and pools, and 1% through trading.

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