Christian Pereira
Associate Strategist
Bizup Strategy
Christian Pereira is a seasoned agribusiness executive and strategist with +25 years of experience across crop protection, fertilizers, animal nutrition, biologicals, and food sectors. Throughout his corporate career, he has led Marketing, Sales, and Innovation functions at major industry players, building a deep understanding of the full agri-inputs value chain — from product development to market execution.
Today, Christian serves as an Agribusiness & Chemicals Strategist at Bizup Strategy, a boutique consultancy specializing in Growth Strategy and M&A (sell-side advisory). He works closely with companies across the agri-inputs and distribution space — including crop protection, biologicals, fertilizers, seeds, and specialty products — helping them unlock value, accelerate growth, and navigate strategic transactions.
Beyond consulting, Christian is a sought-after Keynote Speaker, startup mentor, and company advisor, known for translating strategic thinking into practical execution. He also authors Campo de Visão, a biweekly newsletter where he shares thought leadership on agribusiness strategy, innovation, and leadership.
🔗 linkedin.com/in/christiancampospereira